The first step to successful marketing is to develop a sound overall strategy. Far too many companies are quick to jump into the tactics or nuts and bolts of marketing without stepping back and really analyzing the big picture and the ultimate goal. This allows you to work backwards to the best way to achieve it. Every business is different. Even businesses that would see themselves as competitors can have very unique niches within larger markets that would require completely different marketing strategies to attract their target audience.
It doesn’t matter how minimal or how extensive your marketing needs are, if you don’t start with clear and concise strategy in mind, the chances of being successful go down dramatically. That is why we start with every client by working with them to develop the guiding strategy or understand and work within their existing strategy.
Market Strategy Focus – We work with our clients to define the goals and develop the strategy or strategies that provide the blueprint for all subsequent marketing activities to achieve them. To do this, the target market and preferred customer profiles are identified and the strategies are formed to appeal to them specifically.
Product Focus – What products or services in your offering do the majority of your profits come from? In almost every business, 80% of the profit comes from 20% of the products or services sold. We help identify those products or services and focus in our efforts to grow that business even more.
Tactical Focus – No matter how simple or complex an overall marketing strategy is, multiple marketing tactics should be used to make sure that the target market is reached effectively. Here we define the tactics and refine them to be sure that the message reaches the right audience and delivers the right message to convert sales.