Is Email Marketing Dead?

One question that I field a lot with the increase is social media communication is, “Is email marketing still effective and worth the effort?” Simply answered…”YES”! Even with the considerable shift of online communication through the means of social media, email is still a very effective marketing tool to reach your prospects and clients. In 2011, A Pew Research study showed that on average, around 74% of all people still use email as their primary source of communication. So while Facebook, … [Read more...]